NYX Professional Makeup is loved by passionate beauty junkies worldwide for its enormously wide range of products and colors, trendy special products and not least for the price. There is something for everyone. Originating in colourful Los Angeles, the mecca for makeup artists and makeovers, NYX Professional Makeup stands for innovation and creativity and is a platform for diversity and community. NYX Professional Makeup co-creates and shares the latest beauty trends with its fans online.